Gmail Ads also allow businesses to customize their ads, choosing from a variety of options including text, image, interactive and dynamic remarketing ads. This allows businesses to create ads that are tailored to their target audience, increasing the chances of success. Additionally, Gmail Ads are an effective way to reach a large audience, as they appear …Enjoy an ad-free inbox, plus advanced productivity and security features. Yahoo Mail Plus helps you gain the upper hand on clutter in your inbox. $5 /month. Try it FREE* for 14 days. *To avoid ...Mar 29, 2016 · As well as creating Gmail Ads, you’ll also need to add “mail.google.com” as a managed placement in your display campaign in order to create a Gmail campaign. Once that’s done, there are a host of targeting options at your disposal. Some will be familiar to anyone running campaigns on the Google Display Network: affinity segments, topics ... The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types available. Your ads may show on numerous devices, …Their initial experiment with Gmail ads saw the following results: Visitors spent 41% more time on site. Visitors were 24% more likely to be new users to site. Visitors viewed 29% more pages per session. Visitors had a 39% lower bounce rate. Overall, World First saw a 181% increase in registration conversion rate. CREATE IN MY ACCOUNT. In your Google Ads account, click the Campaigns icon . Click the Campaigns drop down in the section menu. Click Campaigns. Click the plus button , then select New campaign. Choose your campaign objective, then follow the prompts in Google Ads. Review the steps on how to Select a campaign type below. Check out our Gmail Ads Tutorial for 2019. We cover Google Gmail Ads Campaigns, which can be created under the Display Advertising campaign type. Gmail Ads h... Let us help. Get started with our free personalised support. Create your custom ads plan with a Google Ads Expert. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform. The Google Chrome add-on called Ad-blocker for Gmail removes ads from Gmail quickly and easily. Blocking Gmail Ads. Start by installing the Chrome add-on. You can do so from the Chrome Web Store ...Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Learn how to use Gmail ads to target potential customers with interactive, paid ads that can be clicked, saved, forwarded, or called. Find out the best practices, targeting options, …Feb 8, 2024 · Chat with SearchBot. Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated ... May 5, 2023 · Gmail has started to place ads in the middle of users’ inboxes. While Google has long placed ads at the very top of inboxes, this seemingly new placement will make it even harder to distinguish ... Add or remove category tabs. On your computer, open Gmail. At the top right, click Settings See all settings. Click the Inbox tab. In the "Inbox type" section, select Default. Note: To hide all tabs, select another inbox type. In the "Categories" section, check the boxes of tabs you want to show. Note: You can't make new tabs; you can only show ...Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts.Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and …Gmail Ads used to have a yellow background color and show company logos, but dropped those two features last month as part of a facelift. Now Gmail ads look and feel more organic and seamlessly ...We never use your Gmail content to personalize ads. Gmail keeps over a billion people safe every day Gmail blocks 99.9% of spam, malware, and dangerous links from ever reaching your inbox.Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately.Grow your business with Google Ads. Get in front of millions of customers when they're searching for businesses like yours on Google Search, YouTube, Maps and more. Sign … Google Ads - Αποκτήστε πελάτες και αυξήστε τις πωλήσεις σας με διαφήμιση στο διαδίκτυο. Για να σας βοηθήσουμε να ξεκινήσετε με το Google Ads, θα σας προσφέρουμε πίστωση διαφήμισης χωρίς χρέωση ύψους ... Gmail Ads can be a valuable addition to your advertising strategy in 2024, helping you reach a highly targeted audience and boost your ROI. By following the steps outlined in this ultimate guide and implementing the optimization tips provided, you can create effective Gmail Ads that drive engagement, conversions, and ultimately, business growth.Discovery ads appear in places where people are most likely researching products or watching product reviews. Typically, this includes YouTube homepage and Watch Next page ads, Gmail inbox ads, and in Google searches matching the intent to shop. Plus, on the Google homepage. It’s like a display ad mixed with a Shopping ad.The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types available. Your ads may show on numerous devices, … Learn the basics of Gmail Ads, a native ad format that lets you reach 1.2 billion Gmail users with your offer. Follow the steps to set up your budget, bidding, targeting, and creative units for your first campaign. In Google Ads, sign in to your existing Google Account or create a new one. If you don’t have an existing Google Account, or want to use a different email address to sign in, click Create an account at the bottom of the screen and follow the instructions to create and confirm your new Google Account. The only difference in appearance between a collapsed Gmail ad and a regular email is the “Ad” text indicator next to the Gmail ads (just like you see with your paid search ads). Once clicked ...What Are Gmail Ads? Formerly known as Gmail Sponsored Promotions, Gmail Ads appear at the top of Gmail, in the Promotions tab: If you’re using an “all features” campaign on the Google Display Network, you have the option to show your ads in Gmail. You will be charged on a CPC basis when people click to expand your ads.Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and …Start now. Terms apply. Learn more. Drive sales, Stand out, Be found, Show up, with Google Ads. Stand out. Be found. Show up. with Google Ads. Play animation. Pause …Google Help. Help Center. New to integrated Gmail. Gmail. Send feedback about our Help Center.Understanding Gmail Ads. Gmail Ads are a form of native advertising that appears within the Gmail inbox. They seamlessly integrate into the user’s email interface, ensuring high visibility and engagement. Gmail Ads can be displayed in three different formats: Expanded ads: These ads appear similar to regular email messages when expanded.What Are Gmail Ads? Formerly known as Gmail Sponsored Promotions, Gmail Ads appear at the top of Gmail, in the Promotions tab: If you’re using an “all features” campaign on the Google Display Network, you have the option to show your ads in Gmail. You will be charged on a CPC basis when people click to expand your ads.Get started with our free personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.May 6, 2023 · Google normally displays advertisements at the top of your inbox. Some Gmail web users are now seeing inline ads in the middle of their inboxes. So if you wa... Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Quảng cáo Gmail. Khái niệm. Quảng cáo Gmail trong tiếng Anh được gọi là Gmail Ads.. Quảng cáo Gmail là quảng cáo tương tác hiển thị trong tab Quảng cáo và xã hội trong hộp thư đến của bạn.. Một số trong những quảng cáo này có thể mở rộng. Khi bạn nhấp vào một trong những quảng cáo này, quảng cáo có thể mở rộng giống như …Gmail ads provide a relevant way for you to connect with them as they're browsing promotional emails. AdWords Editor now supports Gmail image templates and …What Are Gmail Ads? Formerly known as Gmail Sponsored Promotions, Gmail Ads appear at the top of Gmail, in the Promotions tab: If you’re using an “all features” campaign on the Google Display Network, you have the option to show your ads in Gmail. You will be charged on a CPC basis when people click to expand your ads.Để đăng nhập vào Google Ads: Chuyển đến trang chủ Google Ads. Nhấp vào đường dẫn liên kết Đăng nhập ở trên cùng bên phải của trang. Nhập địa chỉ email Tài khoản Google của bạn, địa chỉ email thay thế hoặc tên người dùng …Create a Gmail account. Change or reset your password. Add another email account to the Gmail app. Add or remove inbox categories & tabs in Gmail. Switch from Microsoft Outlook to Gmail. Change your Gmail settings. Send & open confidential emails. Change Gmail notifications. Can't sign in to your Google Account.How Gmail ads work. When you open Gmail, you'll see ads that were selected to show you the most useful and relevant ads. The process of selecting and showing personalized ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed into Google. We will not scan or read your Gmail messages to show ...Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Google has fired an additional 20 workers that it says were involved in protests last week over the company’s cloud-computing contract with the Israeli government.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Aquí nos gustaría mostrarte una descripción, pero el sitio web que estás mirando no lo permite.Trouble logging in at times. Yandex.Mail: The Good and Bad. Yandex is a Russian company that provides many tools and free email accounts, such as 5 GB of online storage, a calendar, and a search engine. Like Google, your Yandex email makes it possible to access these services using one login. The interface is friendly.Để đăng nhập vào Google Ads: Chuyển đến trang chủ Google Ads. Nhấp vào đường dẫn liên kết Đăng nhập ở trên cùng bên phải của trang. Nhập địa chỉ email Tài khoản Google của bạn, địa chỉ email thay thế hoặc tên người dùng …Right. People block all of those minimal, unintrusive ads and then wonder why sites like twitch start pushing measures to block adblockers. All ads, no matter how minimal and unintrusive, are attempts at subverting the viewer's free will in order to sell an unneeded product. Blocking all ads is an act of self-defense. We would like to show you a description here but the site won’t allow us. Sign in to your Gmail account and go to Inbox. Then click on the settings icon and scroll to Inbox Type. Finally, select ‘Unread First’ from the list. That’s it., All your email [inbox, promotional, and social] will now be under one single section with no segregation whatsoever. On the good side though, you wouldn’t get any ads either.Sign in. Use your Google Account. Email or phone. Forgot email? Type the text you hear or see. Not your computer? Use a private browsing window to sign in. Learn more about using Guest mode. Next. Create account.Gmail Sponsored Promotions are a specific type of Display network ad that lives in your prospect's Gmail inbox. There are two parts to the GSP ad: A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading window inside Gmail. An expanded ad that takes up more real estate space once ...Gmail Sponsored Promotions — also known as Gmail Sponsored Ads, , and Gmail Sponsored Promotion Ads — refer to a paid advertising format in the Google Display Network that allows advertisers to serve ads in their prospects’ inboxes. You’ve likely noticed these above all your organic emails.For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. With Smart campaigns, you pay only for the actual clicks and calls that your ad receives. Your costs may vary from day to day, but you won't be charged more than your maximum ...How Gmail ads work. When you open Gmail, you'll see ads that are the most useful and relevant to you. The process of selecting and showing personalised ads in Gmail is fully … Google の無料メールサービス Gmail は、安全でスマートな機能が満載です。ログインしてメールを送受信しましょう。 Google Ads helps you reach potential customers across Google's ecosystem with various ad formats and goals. Learn how to use Google Ads to drive sales, leads, site traffic, … Lancez-vous grâce à notre assistance gratuite individuelle. Créez un plan publicitaire personnalisé avec un expert Google Ads. 0805 980 284. Découvrez comment la publicité en ligne avec Google Ads peut vous aider à développer votre activité. Obtenez des clients et boostez vos ventes grâce à notre plate-forme de publicité numérique. Writing Your Headline. Gmail Sponsored Promotions have two parts: 1) your collapsed ad (what they see in their inbox) and 2) the expanded ad (the “email” they see when they click on your collapsed ad). If you can’t get users to click on your collapsed ad, they’ll never see your expanded contact, visit your site or convert. Google Ads - Αποκτήστε πελάτες και αυξήστε τις πωλήσεις σας με διαφήμιση στο διαδίκτυο. Για να σας βοηθήσουμε να ξεκινήσετε με το Google Ads, θα σας προσφέρουμε πίστωση διαφήμισης χωρίς χρέωση ύψους ... Mar 29, 2016 · As well as creating Gmail Ads, you’ll also need to add “mail.google.com” as a managed placement in your display campaign in order to create a Gmail campaign. Once that’s done, there are a host of targeting options at your disposal. Some will be familiar to anyone running campaigns on the Google Display Network: affinity segments, topics ... Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.With them, you can block Gmail ads and adjust the inbox to your own needs. But not only new commercials are appearing in Gmail, but there are also new controls and settings. With them, you can block Gmail ads and adjust the inbox to your own needs. In this article, we’ll show you how to block ads on Gmail and remove them from your inbox … 1. How To Create A Gmail Promoted Ad. First, log into your AdWords account and go into any Campaign that you have. Then select the ‘Ads’ tab, click on ‘+Ad,’ and select ‘Ad Gallery’: After that, select ‘Gmail Ads’: From there, you have four different ad options to choose from. For the sake of simplicity, let’s go with the ... In Google Ads, sign in to your existing Google Account or create a new one. If you don’t have an existing Google Account, or want to use a different email address to sign in, click Create an account at the bottom of the screen and follow the instructions to create and confirm your new Google Account. Gmail is part of Google Workspace where you can choose from different plans. In addition to what you love about Gmail, you get a custom email address (@yourcompany.com), unlimited group email addresses, 99.9% guaranteed uptime, twice the storage of personal Gmail, zero ads, 24/7 support, Google Workspace Sync for Microsoft Outlook, and more.For Gmail ads, you have three options: no automation, conservative automation, and aggressive automation. By turning on automation, you give Google the green light to go out and find new customers outside of the specific targets you have just set by expanding placements in the Google Display Network, outside of Gmail. This is a … Reach customers wherever they are. Show up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximise conversions. With them, you can block Gmail ads and adjust the inbox to your own needs. But not only new commercials are appearing in Gmail, but there are also new controls and settings. With them, you can block Gmail ads and adjust the inbox to your own needs. In this article, we’ll show you how to block ads on Gmail and remove them from your inbox …YouTube ads. Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Demand Gen helps you find, engage, and convert customers across Google and YouTube. Discover how to drive results with immersive, relevant creative.Add or remove category tabs. On your computer, open Gmail. At the top right, click Settings See all settings. Click the Inbox tab. In the "Inbox type" section, select Default. Note: To hide all tabs, select another inbox type. In the "Categories" section, check the boxes of tabs you want to show. Note: You can't make new tabs; you can only show ...Gmail Ads has included this placement in their latest update which gives advertisers the opportunity to place ads in the middle of the user inbox. With my years of experience in the field and after researching about the topic as well as the audience reaction here I am presenting you the in-depth details about this new update and everything you …Google Ads is compatible with the latest versions of Firefox, Internet Explorer, Safari and Chrome. Find out how to download these browsers. To sign in to Google Ads: Go to the Google Ads homepage. Click the Sign in link at the top right of the page. Enter your Google Account email address, alternative email address, or Gmail username in the ... Select “Upload Gmail ads” or select Upload display ads then select a Gmail campaign. Provide the required information to create your ad. Gmail ad specs Collapsed ad specifications. All Gmail ads have the same collapsed ad specifications: Logo: Minimum size: 144px x 144px; Maximum size: 150KB; Aspect ratio 1:1 The first step in creating a new campaign is choosing your advertising objective. After you choose this objective, you will be guided in choosing your goals. This goal will help you …You can customize your ads in My Ad Center and on ads you see on Google services. To customize your ads, when you see an ad on Google: On the ad, select More or Info . Select See more or See fewer on the topics or brands you want to see more or fewer ads about. My Ad Center is being rolled out across all Google services.Grow your business with Google Ads. Get in front of millions of customers when they're searching for businesses like yours on Google Search, YouTube, Maps and more. Sign …2) Multi Product Gmail Ad: This is perfect when you are intending to display multiple products in a single ad. This format enables you to showcase various offerings, services or products in a single display ad. Why Use Gmail Sponsored Promotion Ads. Many of my PPC experts told me that GSP is a great PPC ad solution irrespective of business type.Google Ads. Start advertising. Your guide to Google Ads 8 steps to prepare your campaign for success Choose the right campaign type Determine your advertising …Mobile Gmail ad: Desktop Gmail ad: The KCB example: Many businesses are still not very aware of how effective Gmail ads can be. But KCB group’s agency ‘Squad Digital’ understood their power. They built a lead generation strategy using Gmail ads, and these are the results. Source: ThinkWithGoogle. 4) Reconnect with visitors of your website.We never use your Gmail content to personalize ads. Gmail keeps over a billion people safe every day Gmail blocks 99.9% of spam, malware, and dangerous links from ever reaching your inbox.To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using …Gmail ads allow you to add both video and photo files, while responsive ads only permit images. For Business Name and Short Headline, the specifications are the same, 25 characters each. Moving forward, Gmail ads do not contain long headlines, while responsive ads allow you to write a 90 character limit long headline. Google 広告コンサルタントがあなたをサポート. まずは Google 広告コンサルタントとの 無料個別相談から 始めよう。. 貴社独自の 広告プラン作成を サポートします。. 0120-173-398. Google 広告を使ったデジタルマーケティングで、事業拡大を目指そう。. 新規顧客 ... Gmail Ads are a simple way to get your emails in front of people. While it’s not free, as we’ve already seen, it can be reasonably cost effective when done right. Brief Overview of Gmail Ads and How It Works. Gmail Ads is a platform used for sending ads to your potential clients in the form of an email. In a nutshell (and from the user’s standpoint), it works like this: 1. A Gmail user receives a sponsored message (also known as Gmail Sponsored Promotion or GSP) in their inbox. 2. Mendapatkan Pelanggan dan Menjual Lebih Banyak dengan Iklan Online - Google Ads. Untuk membantu Anda memulai beriklan dengan Google Ads, kami akan memberi Anda kredit iklan gratis senilai Rp 3.000.000 dengan minimum transaksi senilai. Rp 3.000.000. Pelajari lebih lanjut. Keep in mind that up to 20 Google Ads accounts (including manager accounts) can be associated with a single email address. But if you’re managing more than 20 accounts, or want to easily monitor performance or track conversions across accounts from one place, a manager account is probably the best option for you. A manager account is required for …
Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts.. Best gig apps
Di Google Ads, login ke Akun Google yang sudah ada atau buat akun baru.. Jika sudah memiliki Akun Google (dengan kata lain, jika Anda menggunakan produk Google yang lain, seperti Gmail), masukkan alamat email Google Anda beserta sandinya, lalu klik Login.; Jika belum memiliki Akun Google yang ada, atau ingin menggunakan alamat email yang …Gmail Ads are displayed as an email in the Promotions tab of the user’s inbox. When the user clicks on the email, the ad expands and shows a headline, description, image, and call-to-action button.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Gmail Ads are a simple way to get your emails in front of people. While it’s not free, as we’ve already seen, it can be reasonably cost effective when done right.Display ads run on the greater Display network, which spans tens of millions of apps and websites and covers Google properties like Gmail and YouTube. These can show up as banner ads like the T-Mobile one at the top of the Forbes page above, or stacked along the side or woven throughout the body of any webpage, app, or interface … Ads displayed in Gmail are subject to the Gmail ads policies. To opt-out of the use of personal information for personalized Gmail ads, go to the Ads Settings page, then turn off Ads Personalization. If you do opt-out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account. Discovery ads can also appear on the Gmail app. They’re often strategically placed in the Gmail feed, underneath the “Social” tab in an inbox. As users scroll through their inbox on Gmail, they’ll notice “Ad” icons in green, displayed alongside the …Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts. Gmail. Secure business email, and so much more. The latest Gmail makes it easier to stay on top of the work that matters. With secure, ad-free email as a foundation, you can also chat, make voice or video calls, and stay on top of project work with shared files and tasks — all right in Gmail. Get started Contact sales. Mobile Gmail ad: Desktop Gmail ad: The KCB example: Many businesses are still not very aware of how effective Gmail ads can be. But KCB group’s agency ‘Squad Digital’ understood their power. They built a lead generation strategy using Gmail ads, and these are the results. Source: ThinkWithGoogle. 4) Reconnect with visitors of your website.For Gmail ads, you have three options: no automation, conservative automation, and aggressive automation. By turning on automation, you give Google the green light to go out and find new customers outside of the specific targets you have just set by expanding placements in the Google Display Network, outside of Gmail.The first step in creating a new campaign is choosing your advertising objective. After you choose this objective, you will be guided in choosing your goals. This goal will help you … Ads displayed in Gmail are subject to the Gmail ads policies. To opt-out of the use of personal information for personalized Gmail ads, go to the Ads Settings page, then turn off Ads Personalization. If you do opt-out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account. Mendapatkan Pelanggan dan Menjual Lebih Banyak dengan Iklan Online - Google Ads. Untuk membantu Anda memulai beriklan dengan Google Ads, kami akan memberi Anda kredit iklan gratis senilai Rp 3.000.000 dengan minimum transaksi senilai. Rp 3.000.000. Pelajari lebih lanjut. The Google Chrome add-on called Ad-blocker for Gmail removes ads from Gmail quickly and easily. Blocking Gmail Ads. Start by installing the Chrome add-on. You can do so from the Chrome Web Store ...Gmail Ads are a simple way to get your emails in front of people. While it’s not free, as we’ve already seen, it can be reasonably cost effective when done right.Cuando cree una cuenta en el modo inteligente, también deberá crear su primera campaña. En Google Ads, acceda a su Cuenta de Google existente o cree una nueva. Si ya tiene una Cuenta de Google (es decir, si ya utiliza otro producto de Google, como Gmail), ingrese su dirección de correo electrónico y su contraseña, y luego haga clic en ...Additional Benefits of Gmail Ads. Gmail ads can be saved or forwarded once they’re expanded. Gmail ads are mobile-friendly and responsive to all devices. You can select mobile-specific options for your Gmail ads, including click-to-call and app promotions. You can target using many of the display targeting options you already use. The Basics ....